John Pagaoa

DESIGN RATIONALE

Overview

It's a Shoe Running store that also offers free group run training as part of business strategies. They also sponsor local races to promote their business. The objective design was urgent, motivational and inspirational.

The logo is simple and memorable; it bases on marks on the street. You can see this image while you are running in the street.
The first stage was to create experimentation of a logo that is memorable. Then I moved to brainstorm the tagline and the layout of the business brand. Once the business name, logo and tagline, the next process is to create letterhead, envelopes, business card and diary cover notebook.