John Pagaoa

DESIGN RATIONALE

Overview

This is Cadbury chocolate milk flavoured with orange. The objective goal was to pick any flavour to pair with Cadbury chocolate, and then I had to create a logo for the flavour I chosed. The logo I want to incorporate a fresh orange juice with the straw straight to orange. It feels more organic and fresh. I added leaf onto the straw and added a strong punch of green for additional contrast, so the logo doesn't feel a little bit warm feeling in terms of colour palette.